Built on Principle.

Daum Solutions is not an agency. Not a consultancy. A small, deliberate practice that accepts fewer clients than it could — so every engagement receives the quality it deserves.

2018
Founded · London, UK
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The Studio

A Practice Built
Against Convention.

Daum Solutions grew out of a specific frustration — not with clients, but with how agencies work. Before founding the practice in 2018, I spent several years as a product and development engineer across manufacturing and operations, designing physical products, running production floors, managing quality systems. That background taught me something most software engineers never learn: what it actually costs when something breaks in the real world. I brought that thinking into software, and built Daum Solutions around it.

The best engineers do not work at agencies. Agencies compensate with process, account managers, and the illusion of scale. We do the opposite. Every project is led by me directly — no coordinators as a buffer, no handoffs to a junior team after the sale. Brytebuild, our warehouse management and ERP platform, is a direct product of that approach: built from scratch, deployed to production, actively used by real operations today. Since then, we have delivered across e-commerce, automotive, enterprise tooling, and AI-integrated systems.

Our 94% client return rate is the only metric we care about — because it is the only one that means the work held up after we left. You will have my full attention for every project.

  • 2018
    Founded
    First engagements by referral only. No pitch deck, no marketing. Engineers solving real problems for clients who trusted them.
  • 2019
    First enterprise delivery
    End-to-end ERP system delivered on time, on budget — our first large-scale production deployment.
  • 2021
    Brytebuild launched
    Our flagship WMS and ERP platform built from the ground up — 3D warehouse visualisation, real-time barcode tracking, live with our first client.
  • 2023
    AI & automation practice
    First production AI-integrated pipelines and automated booking systems across automotive and enterprise verticals.
  • 2026
    Multi-sector delivery
    Active projects across garage management, automotive SaaS, e-commerce, and enterprise tooling — across the UK and international clients.
The Principal

The Engineer
Behind the Work.

Asif Daum
Founder & Principal Engineer
  • BEng (Hons) Mechanical Engineering — 1st Class, University of Greenwich
  • Full-Stack Engineer
“I started Daum Solutions because I kept seeing the same pattern — clients with real problems, handed off to teams who'd never built anything in production. I've built in both the physical and digital world. That changes how you think about software.”

Daum Solutions grew out of a specific frustration. Not with clients — with how agencies work.

Before founding the practice in 2018, I spent several years as a product and development engineer across manufacturing and operations — designing physical products, running production floors, managing quality systems. That background taught me something most software engineers never learn: what it actually costs when something breaks in the real world.

I brought that thinking into software. Brytebuild — our warehouse management and ERP platform — is a direct product of that crossover. Built from scratch, deployed to production, actively used by real operations today.

Since then, Daum Solutions has delivered across e-commerce, automotive, enterprise tooling, and AI-integrated systems. Every project led by me directly. No account managers. No handoffs to a junior team after the sale.

You will have my full attention for every project.

React Node.js Python AWS SolidWorks System Architecture AI Integration Product Engineering
What We Stand For

Six Convictions.
Non-Negotiable.

Daum Solutions values
I
Depth over volume.

Two new engagements per quarter. Not because we can't handle more — because we refuse to spread ourselves thin across clients who deserve our full attention. Every project gets the best of us, not what's left of us.

II
Permanence over convenience.

We build software intended to last a decade. That means making the harder architectural decisions upfront, writing documentation that actually gets used and building codebases your team can maintain long after we've handed over. Quick fixes and technical debt are someone else's product.

III
Transparency without caveat.

Prices published. Timelines written. Scope agreed before work begins. There are no hidden fees waiting at invoice, no scope that quietly expands and no delivery dates that shift without explanation. What we agree is what you get — in writing, every time.

IV
Independence as the goal.

Every handover is designed to make us unnecessary. We document everything, train your team and build systems your people can run, extend and own without ever needing to call us back. A client who doesn't need us anymore is a client we did our job properly for.

V
Honesty before comfort.

If your brief is wrong we say so. If your timeline is unrealistic we tell you before we start, not after we've missed it. If we're not the right team for what you need, we'll point you toward someone who is. We'd rather lose a project than win one we can't deliver on.

VI
Work as permanent record.

Every engagement is a portfolio entry — and we treat it that way. We don't take projects we'd be uncomfortable putting our name on. If it goes into the world carrying Daum's involvement, it leaves to the standard we'd stake our reputation on. No exceptions.

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